REC · Founder content studio

Proof-led.
Founder-first.
Content that compounds.

Strategic short-form content for Series A–B fintech and AI founders. You stay on camera; we shape the story, direct the shoot, and make every post smarter.

No stand-in talent. No views guaranteed. Just founder-led creative with a repeatable performance loop.

sr@studio:~$Live brief

> build founder signal

Your expertise has a point of view. It needs a format that travels.

Strategy. Script. Founder shoot. Edit. Post. The system is designed around the person who knows the product best: you.

01Curiosity hook02Founder lens03Credibility proof04Clear next action
Founder-led production

335K

Instagram Reel views

Trading verification, driven by an informational-curiosity hook.

78K

TikTok views

AI architecture made tangible with a physical product thesis.

21%

Winner skip rate

Measured against a 42% skip rate on the creative that missed.

The signal system

The founder stays recognizable. The format gets memorable.

01 / LAUNCH SPRINT

Find the point only your company can make.

We pull the conviction out of the founder, identify the contrast your market needs to see, and turn it into a reusable hook library before the camera comes out.

Positioning extraction and competitor scan

Five to seven founder-specific hook templates

02 / Monthly production

Script. Founder shoot. Ship.

You are on camera. We direct for clarity and pace, then deliver a polished 30–35 second reel with captions and a posting guide.

03 / Performance loop

Make the next post smarter.

We review skip rate and engagement, separate signal from vanity, and turn the result into the next creative decision.

Production cadence

Choose the repetition your story needs.

Six-month minimum. The creative needs enough repetitions to learn what earns attention.

Starter

$2K/month

One proof-led reel each month for founders testing their signal.

  • Founder-led scripting
  • On-camera direction
  • MP4 + posting guide

Studio

Most used

$3.5K/month

Two polished reels each month for a founder brand that compounds.

  • Founder-led scripting
  • Captions + polished edit
  • Performance analysis

Built-in

$5K/month

Two reels plus the systems your team needs to keep shipping.

  • Direction + editing
  • Team training
  • How-to-reshoot playbook

Your next signal

Turn a hard-to-explain idea into a point of view people repeat.

Bring the product, the raise, or the story your market is missing. We'll map the first hook together on a free strategy call.

Book Call